Opportunity Mapping

The Opportunity Map aims to de risk your innovation strategy by identifying, assessing and selecting the opportunity spaces that can drive significant growth. Once a portfolio of opportunities has been established, a clear and defendable innovation thesis can be developed. This enables business cases along with actionable roadmaps to be outlined to start the development of required capabilities.

Opportunity Map

The process of developing the opportunity map, involves asking questions like, a) what are the drivers of change?, b), where should we focus?, c) how should we prioritise?, d) how can we action this?.

For each of these questions, amongst others, we use the following approaches, depending on the question.

Drivers of change?

We assess what’s driving change by analysing industry challenges, emerging trends and the evolving value chain.

Where should we focus?

We deep dive into each of the opportunity spaces identified in the first stage, assessing them by impact and feasibility. Resulting in an innovation portfolio aligned to the organisation and the future.

How should we prioritise?

We construct an innovation thesis that balances internal and external assessment of innovation, From which we map go-to-market roles and relevant engagement options to support execution.

How can we action this?

We outline a number of business cases to support an execution roadmap. Followed with immediate actions to help realise the opportunities identified in the innovation thesis.

Approach

When you don’t know where to start, start with Augmenture. We’ve devised a four-tier work strategy to take your business / product to the next level

01 Request

We set the stage for the project, helping to identify desired, specific feasible outcomes

02 Scope

We gather the main points/questions, the issues/challenges, desired objectives, and establish the terms of reference for the Opportunity Mapping engagement.

03 Progress review

We develop the Opportunity Map with your assigned internal team members, and socialise the progress at regular intervals per the agreed scope and time allotted.

04 Recommendation and Plan

We outline an actionable roadmap of project/s